About
Hi, I’m Sam ☀️
I’m a pro writer and content strategy leader with 15+ years making products and processes easier to understand:
From nonprofits to Fortune 50s
From branding and blogging to content design, copywriting, and creative direction
For like-minded people (fellow writers and water ice weirdos) and unlike people (military families, students, and tech bros) alike
Ethics and social responsibility leader with civic engagement roots: Co-founder of Comcast's first-ever Product Ethics team, AmeriCorps alum., former nonprofit board chair, and director of a national, service-based program
English y un poco español
A pleasure to work with
To read more good stuff people said about working with me, check out my LinkedIn recs.
Been There
Done that
Skills and strong suits
360 Campaigns | A/B Testing | Blogging | Brand | Concept development | Consulting | Content design | Content strategy | Copywriting | Creative direction | DE&I | Design systems | Ecomm | Editing | Education | Executive teams | Fashion writing | Frameworks | Guidelines | Inclusive design | Information architecture | Leadership | Marketing | Onboarding | Presentations | Product | SEO | Social responsibility | Storytelling | Strategy | Style guides | Systems thinking | Taxonomy | Toolkits | Trend | UX writing | Voice and tone
Tools
Adobe InDesign | Basecamp | Confluence | Facebook (Meta) | Figma | Google Docs | Google Forms | Google Sheets | Instagram | InVision | Keynote | MTS | Microsoft Excel | Microsoft Forms | Microsoft PowerPoint | Microsoft Teams | Microsoft Word | Miro | Salesforce | Slack | Survey Monkey | TradeSource | Trello | Tumblr | Twitter (X) | Zoom